For
more information:
Amy
Simpson, (901) 597-8309
amy.simpson@servicemaster.com
Heather Wilson, (901) 597-7710
heather.wilson@servicemaster.com
FOR IMMEDIATE RELEASE
MORE THAN $2,000 IN PRIZES
AVAILABLE TO JUMP START YOUR SUMMER STAYCATION
New Web Site, Including
Contests, Make the Case for Getting Back to Basics
MEMPHIS, Tenn. – If your budget is more “staycation” than
vacation this summer, take heart: you can find a whole season of fun, right in
your own backyard. The best
part: you could even win a prize
for it.
TruGreen, the
nation’s largest lawn and landscaping
company, today is launching a new Web site celebrating the great American
backyard. The Web site, www.FunByTheYard.com, features
everything you need to make your yard a relaxing, enjoyable place to spend your
spring and summer. Along with
recipes, games, and do-it-yourself lawn care
tips, the Web site features contests where you can send videos and photos
describing why you love your yard.
“Since many Americans will be staying home this spring and
summer, we wanted to encourage homeowners to take full advantage of their
outdoor living rooms,” said Steve Donly, president and chief operating officer,
TruGreen. “For obvious reasons, we
love our yards at TruGreen, and we want to pay tribute to the simple things,
like spending time with friends and family at home. At this time of year, that all starts with a great yard.”
The contests on the Web site are designed to get entrants
thinking about one simple idea:
“Why I Love My Yard.” For
the video contest, entrants simply create and submit a video, 90 seconds or
less, and the top three entrants will be awarded prizes. For the photo contest, you can submit a
photo and a short caption, and a winner will be chosen each week by a random
drawing. The deadline for both
contests is July 15, 2009, and winners will be announced in August. For complete contest rules, visit
www.FunByTheYard.com.
“With the current economy, this is a great time to encourage
Americans to take another look at the simple things in life,” said Donly. “Even setting
aside the benefits to real estate value and the opportunities for neighborly
one-upmanship, for millions of people a well-maintained lawn is integral to the
concept of home. It’s part of backyard barbecues, wiffle
ball games, digging to China, and just feeling
the cool under your feet as you retrieve the newspaper. Your lawn is the
highlight of your staycation, and it’s a great place to play, no matter what
your age.”
About
TruGreen
TruGreen
is the nation’s largest lawn and landscape company, serving
more than 2.5 million residential and commercial customers across the United
States with lawn care, tree and shrub care, and landscaping services. As the current industry leader,
TruGreen continues to pioneer the development of new technology for lawn care,
and devotes substantial resources to evaluate new products and equipment
continually. Today there are 268
TruGreen LawnCare branches in the United States and Canada, including 52
franchise locations. TruGreen is
part of the ServiceMaster family of brands, one of the world’s largest and most
versatile service networks.
About ServiceMaster
ServiceMaster currently serves residential and commercial
customers through a network of more than 5,500 company-owned locations and
franchised licenses. The company’s brands include TruGreen, TruGreen LandCare,
Terminix, American Home Shield, ServiceMaster Clean, Merry Maids, Furniture
Medic, and AmeriSpec. The core services of the company include lawn care and
landscape maintenance, termite and pest control, home warranties, cleaning and
disaster restoration, house cleaning, furniture repair and home inspection.